Purpose Over Profits
Purpose is no buzzword — it’s a game-changer. Studies show that consumers are nearly 80% more likely to remember a company with a strong purpose, making them 4.5 times more likely to recommend it. When a business makes giving back part of its DNA, growth often follows in unexpected ways.
Realistically, not every business can afford to donate half its revenue—most exist to simply turn a profit, and rightfully so — but the surprising truth does apply: growth and giving don’t have to be at odds. In fact, doing good and doing well tend to actually amplify each other.
The impact cycle: How doing good powers success
Purpose doesn’t just attract customers — it attracts talent. Studies show that young professionals, including Millennials and Gen Z, prioritize impact and meaning in their career choices. Companies with clear, purpose-driven missions often attract the best talent.
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